VoiceMap for Museums and Attractions
Give your visitors a richer experience – without the hardware
Frequently Asked Questions
Do visitors need to download an app?
Yes. Visitors download the VoiceMap app before their visit, either on their own or via a QR code or link you provide at the entrance or in a pre-visit email. Once the tour's loaded, it's GPS-triggered and works completely offline, so there's no need for wifi or a data connection inside your building or out on the grounds.This means patchy signal inside a building is never an issue.
Is the tour free for visitors, or do they pay for it?
That's your call. You can offer it as a complimentary part of the visit, distributing access at the desk or online, or sell it as a standalone product and take a share of every sale. VoiceMap handles payment and distribution either way.
Can the tour be customised for our collection or building?
Yes. If you create your own tour, you script and record it around your exact collection, exhibition or grounds. If you commission a bespoke tour, one of our experienced publishers builds it specifically for your attraction, covering the stops and stories you choose.
What does it cost?
Costs depend on the route you choose: creating your own tour on our platform, or commissioning a bespoke one with one of our publishers. We can talk through both options and give you a clear picture of what's involved for your attraction.
How does the tour work indoors and outdoors?
Indoors, audio is triggered by the stops you define as visitors move through your collection or exhibition. Outdoors, GPS takes over automatically, so visitors exploring your grounds or gardens hear the right commentary at the right moment. Both work offline, so signal or wifi issues are never a problem.
How does the app guide visitors from one stop to the next indoors, since there's no GPS?
Because GPS can't reliably work inside a building, the indoor player uses on-screen text directions and images instead. Around five seconds before a location's audio ends, a short direction, a photo of the next stop, and an I am here
button appear on screen, so visitors know exactly where to go and can start the next stop themselves once they arrive.
Do visitors have to follow the tour in a set order?
Not necessarily. While we recommend a set route so you can build in context and clear navigation, the interface also displays a carousel of every location's name and thumbnail at the top of the screen, so visitors can jump around and choose their own order if they'd rather explore freely.
Can a tour be split up by wing, floor, or theme?
Yes. Indoor tours can be divided into sections, which works well for larger museums or galleries. Each section gets its own title, short description, starting directions, and cover image, and can be labelled essential or optional, so visitors can skip whole wings or themes that don't interest them.
How many images can we add, and what are they used for?
Every location needs at least one image, and you can add up to five. The first image is functional: it shows visitors what they should be looking at so they can confirm they're in the right spot. Any additional images can add visual richness, close-up detail, or context beyond that reference shot.
Can we offer optional "bonus" content without disrupting the main story?
Yes, this is called Dig Deeper.
It lets you offer an optional side-location, for example, more works by the same artist in a room, without pulling visitors off the main narrative. It plays at the end of a location, and visitors choose whether to explore it or skip straight to the next stop.
Do you work with individual attractions, or larger networks and groups too?
Both. We work with independent museums, historic houses and gardens, as well as larger networks and heritage groups. The Apartheid Museum in Johannesburg is among the museums that have partnered with VoiceMap.