Loading...

museums and attractions

VoiceMap for Museums and Attractions

Give your visitors a richer experience – without the hardware

Visitors unlock the museum's stories using their own phones
Traditional audio guides mean upfront investment, ongoing maintenance, queues at the desk and devices that need cleaning, charging and replacing. VoiceMap works on visitors' own phones instead, so there's no hardware to manage and no desk to staff. Simply display a QR code with a short set of instructions and your visitors can do the rest.
Whether you're running a museum, a castle, a gallery or a garden, VoiceMap gives you a flexible way to deepen how visitors experience the place.
Tours work both indoors and outdoors. Indoors, visitors trigger the audio by tapping on an image once they reach a specific stop, guiding them through your collection or exhibition at their own pace. Step outside into the grounds or gardens, and GPS takes over automatically, so the commentary keeps pace with them. Tours work offline once downloaded, so visitors don't need WiFi or a data connection once they're on the tour.
Expert voices, not just descriptions
The most memorable museum experiences don't just tell you what you're looking at. They tell you why it matters, who made it, and what was at stake. VoiceMap tours are made by people who know their subject deeply: a Renaissance art expert guiding visitors through Rome's Borghese Gallery, a classical archaeologist guiding visitors through the Colosseum's history.
The Apartheid Museum in Johannesburg uses VoiceMap to guide visitors through its permanent exhibition, with a tour that has earned over 240 five-star reviews on one of the most difficult and important stories a museum can tell.
Added value or ticket revenue, your call
You choose the commercial model. Offer the tour as a complimentary part of the visitor experience, or charge for it as a standalone product.
If you're charging for a tour there are no upfront costs, so you can get started for free. VoiceMap handles payment and distribution, and you receive your share of every sale. We pay a 50% royalty on all tours sold. If you want to make a tour available for free, our hosting starts from just $75 USD/month. For more information on our pricing plans, click here.
Two ways to get started
1.
Create your own tour. Our platform gives you the tools to script, record and publish your own tour, with support from our team throughout.
2.
Commission a bespoke tour. Work with one of our experienced publishers to create a tour built specifically for your attraction, your collection, your story.
Get started on a VoiceMap tour
If you'd like to explore what VoiceMap could offer your museum or attraction, we'd love to hear from you.
Contact us

Frequently Asked Questions

Do visitors need to download an app?

Yes. Visitors download the VoiceMap app before their visit, either on their own or via a QR code or link you provide at the entrance or in a pre-visit email. Once the tour's loaded, it's GPS-triggered and works completely offline, so there's no need for wifi or a data connection inside your building or out on the grounds.This means patchy signal inside a building is never an issue.

That's your call. You can offer it as a complimentary part of the visit, distributing access at the desk or online, or sell it as a standalone product and take a share of every sale. VoiceMap handles payment and distribution either way.

Yes. If you create your own tour, you script and record it around your exact collection, exhibition or grounds. If you commission a bespoke tour, one of our experienced publishers builds it specifically for your attraction, covering the stops and stories you choose.

Costs depend on the route you choose: creating your own tour on our platform, or commissioning a bespoke one with one of our publishers. We can talk through both options and give you a clear picture of what's involved for your attraction.

Indoors, audio is triggered by the stops you define as visitors move through your collection or exhibition. Outdoors, GPS takes over automatically, so visitors exploring your grounds or gardens hear the right commentary at the right moment. Both work offline, so signal or wifi issues are never a problem.

Because GPS can't reliably work inside a building, the indoor player uses on-screen text directions and images instead. Around five seconds before a location's audio ends, a short direction, a photo of the next stop, and an I am here button appear on screen, so visitors know exactly where to go and can start the next stop themselves once they arrive.

Not necessarily. While we recommend a set route so you can build in context and clear navigation, the interface also displays a carousel of every location's name and thumbnail at the top of the screen, so visitors can jump around and choose their own order if they'd rather explore freely.

Yes. Indoor tours can be divided into sections, which works well for larger museums or galleries. Each section gets its own title, short description, starting directions, and cover image, and can be labelled essential or optional, so visitors can skip whole wings or themes that don't interest them.

Every location needs at least one image, and you can add up to five. The first image is functional: it shows visitors what they should be looking at so they can confirm they're in the right spot. Any additional images can add visual richness, close-up detail, or context beyond that reference shot.

Yes, this is called Dig Deeper. It lets you offer an optional side-location, for example, more works by the same artist in a room, without pulling visitors off the main narrative. It plays at the end of a location, and visitors choose whether to explore it or skip straight to the next stop.

Both. We work with independent museums, historic houses and gardens, as well as larger networks and heritage groups. The Apartheid Museum in Johannesburg is among the museums that have partnered with VoiceMap.